A CRITICAL REVIEW OF THE USE OF FACEBOOK AS A SOCIAL MEDIA TECHNIQUE Literature

A CRITICAL OF THE USE OF FACEBOOK AS A SOCIAL MEDIA TECHNIQUE TO PROMOTE SMALL AND MEDIUM SCALE BUSINESS ONLINE - Literature review Example oviding online shopping experience to its customers and over the years this mode of shopping has been very well accepted by the customers (Internet World Stats, 2012a). However the industry had also witnessed a crash of some major companies and it was realised that competing in the age of internet has become more risky and this tool has to be used very wisely so as to gain the competitive edge (Internet World Stats, 2012b). Social media is still being deemed as a transforming power of the present world. It makes marketing more innovative and intellectual. Social media network allow its users to share ideas, events, activities and interests by providing a platform to share news and information, provides different alert services like CAS and SDI, facilitates enhanced consumer knowledge by allowing product reviews, provides information about new products and services and allows businesses to come up with innovative strategies that would help the owners expand the business opportunities among a wide range of customers (Kalmath, 2013; Humphrey and Schmitz, 2002). The activity of a group of people gathering together to share knowledge, views and information by making the use of conversational media is commonly known as Social media (Weinberg, 2009; Kaplan and Haenlein, 2009). There are different forms of social media that SMEs can take advantage of, for example, social book marking, blogs, social networking websites, content writing communities, virtual worlds, micro-blogging sites, online gaming websites, news sites, online forums and many more. Web 2.0 and social media are both, means of communication that share the same features implying both are user-friendly and user-empowering and enhance knowledge sharing (Erdogmus and Cicek, 2012). A company can overcome the problems associated with the conventional methods of marketing, by way of adopting social media marketing strategies. Thus the user will be able to efficiently allocate the available resources to improve

Research Paper to included Data Analysis Plan Example | Topics and Well Written Essays - 1750 words

To included Data Analysis Plan - Research Paper Example The same document reveals that among the general public, men are more likely (60%) to come across traumatic experiences that may trigger PTSD than do females (50%). However, women are more likely to develop the condition despite their lower rate of exposure, with a likelihood of 10% compared to men’s 4% (Gradus, 2014). At the same time, research has established that veterans who took part in different operations have varying rates of PTSD prevalence. This could be the result of varying intensities of the wars, and differing levels of exposure to other traumatic experiences. The Operation Iraqi Freedom (OIF) veterans have a prevalence of between 11% and 20%; Gulf War (Desert Storm) veterans have a 12% prevalence; and 30% of Vietnam War veterans have endured PTSD in their lifetime. Taking a look at the gender dimension in prevalence of PTSD among military personnel reveals that a higher percentage of women (55%) are exposed to sexual harassment than men (38%) (U.S. Department of Veteran Affairs, 2014; Haskell et al, 2010). Needless to say, these experiences elevate female veterans’ risk of developing PTSD. With this fact in mind, it is accurate to adjudge that female veterans are more prone to PTSD than are male veterans. It is these assertions on higher prevalence of PTSD among veterans and among females in society (both in the general public and the veteran community) that this research seeks to investigate. None of the literature material consulted appears to point at the implications of longer or shorter exposure on the prevalence of PTSD among veterans. The researcher delves into this issue by seeking to establish whether those who have been in the battlefield for longer periods are equally likely to suffer PTSD as a result of accumulated traumatic experiences. As indicated, this research aims to investigate whether there